Only the Essential Campaign

For over 100 years, Vitamix has been a blender brand that people trust for its lasting performance. However, years of discount-driven, lower-funnel marketing began to dull the brand’s edge. We helped them reclaim their place as a true essential, crafting a brand campaign that cut through the noise and resulted in 15%+ ROAS quarter over quarter.

PRINT

PANDORA AUDIO SPOTS

From laid-back summer staycations to nourishing first bites, these Pandora audio spots speak to the essential moments that Vitamix makes possible.

DIGITAL

CD: Meghan Figueora | ACD Partner: Kelsey Steffes