Only the Essential Campaign

For over 100 years, Vitamix has been a blender brand that people trust for its reliable and lasting performance. However, years of discount-driven, lower-funnel marketing began to dull the brand’s edge. We helped them reclaim their place as a true essential, crafting a brand campaign that cut through the noise and delivered value. The work resulted in 15%+ ROAS quarter over quarter.

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PANDORA AUDIO SPOTS

From laid-back summer staycations to energizing morning boosts, these Pandora audio spots capture the essential moments Vitamix makes possible.

CD: Meghan Figueora | ACD Partner: Kelsey Steffes