Pal’s Sudden Service

Frenchie Fries

The secret behind the salt seasoning on Pal’s Frenchie Fries has left many customers guessing. So, we leaned into the mystery, crafting a backstory that it came from a hidden salt mine deep in the mountains of Tennessee.

Pork Loin Biscuit

To hype up this regional classic, we turned to the area's original music style: bluegrass. We created a TV commercial that gave a new twist to a classic song, topped off by a performance from bluegrass celebrity Tim White.