Moon Cheese Rebrand

Moon Cheese, a crunchy, 100% cheese snack was looking to emerge in the natural snacks category. We turned the volume up with new packaging, a new website, social media ads and a tagline that said it all, “Crank Up the Crunch.” I named every product and wrote all the copy on the bags.

PACKAGING

Click to scroll and view bag copy up close.

Cheddar Bag.png

Pepper Jack Bag.png

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Gouda Bag.png

Cheddar Bag.png

Pepper Jack Bag.png

Bacon+Cheddar+Bag.png

Garlic+Parmesan+Bag.png

WEBBY NOMINATED WEBSITE

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CHEESY HOTLINE

The new website featured a fake hotline where people could listen to super cheesy sound bites. Click below to hear some.

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DIGITAL

CD: John Krull | ADs: Audelino Moreno, Scott Welter