Moon Cheese Rebrand

Moon Cheese, a crunchy, 100% cheese snack was looking to emerge in the natural snacks category. We turned the volume up with new packaging, a new website, social media ads and a tagline that said it all, “Crank Up the Crunch.” I named every product and wrote all the copy on the back of the bags.

PACKAGING

Cheddar Bag.png

Pepper Jack Bag.png

Bacon+Cheddar+Bag.png

Garlic+Parmesan+Bag.png

Gouda Bag.png

Cheddar Bag.png

Pepper Jack Bag.png

Bacon+Cheddar+Bag.png

Garlic+Parmesan+Bag.png

WEBBY NOMINATED WEBSITE

Screen Shot 2022-01-06 at 10.40.52 PM.png

Screen Shot 2022-01-06 at 10.40.59 PM.png

Screen Shot 2022-01-06 at 10.41.08 PM.png

Screen Shot 2022-01-06 at 10.41.17 PM.png

Screen Shot 2022-01-06 at 10.41.26 PM.png

CHEESY HOTLINE

The new website featured a fake hotline where people could listen to super cheesy sound bites. Click below to hear some.

Hotline Smaller.png

CD: John Krull | AD: Scott Welter