THE MOUNTAIN OF YOUTH

We discovered that locals in Jackson Hole live, on average, 10 years longer than the rest of the country, and we decided to celebrate that. Instead of simply telling people they can recapture their youth by visiting, we showed them how—by positioning Jackson Hole as “The Mountain of Youth” and sharing stories of real locals.

SOCIAL

WADE MCKOY - 73 YEARS WILD

KATHRYN TURNER - 53 YEARS WILD

LEXIE HUNSAKER - 32 YEARS WILD

PRINT

DIGITAL

CD: Dustin Black | AD: Greta Bunkowske