Challenge: Create an ad campaign that positions Jackson Hole as a place where visitors can stay wild and young.
Idea: We discovered that locals in Jackson Hole live, on average, 10 years longer than the rest of the country, and we decided to celebrate that. Instead of simply telling people they can recapture their youth by visiting, we showed them how—by positioning Jackson Hole as “The Mountain of Youth” and sharing the stories of real locals.
