KOHLER #COMMITTOSIX

Kohler asked us to spread awareness of their water-saving shower products. We installed our water-efficient showers at one of the nation’s hottest music festivals, Bonnaroo, and launched our #CommitToSix campaign, encouraging people to pledge to take shorter, six-minute showers.

As a leader in water conservation, Kohler Co. launches Commit to Six, encouraging consumers to take six-minute showers and reduce their water usage by 25%

MICROSITE

We created a microsite to collect all of the pledges from the campaign.

SWAG

To further promote the campaign we handed out t-shirts, bags and tattoos.

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SOCIAL

The campaign led to a 20% increase in social media share of voice.

5,673 Pledges. 54+ Million Digital Media Impressions.

Our campaign got attention from Rolling Stone Magazine, Buzzfeed and more news sources.

CD: David Crawford | AD: Matt Kunz