HERE FOR WHAT’S AHEAD

Does the world need another brand character? Yes, it does. We brought new life to Cenex gas stations by giving their trusted partnership a face: Ruby. The right hand for the road ahead, she anticipates customers’ needs and keeps people moving forward with confidence.

SUPER BOWL TEASER

THE SPOTS

Ruby marches to her own beat while helping everyone else out.

School dance jitters? Ruby’s already one step ahead.

Not everyone’s one gas can away from an amusement park. Gas Can Man is and Ruby’s ready to help.

When the crew zones out, Ruby zones them back in.

Night shifts? No biggie. She’s got the fuel to carry through.

RADIO

She’s fluent in every generation. This billboard proves that by playing off the Gen Z slang, Go on, king.

CD: John Neerland | AD: Kayla Fay